Understanding the Importance of Digital Citizenship

Three tips for creating purposeful student-driven content. Across the country, many school leaders are beginning to have conversations about the importance of raising a generation of informed digital citizens. These conversations are critical to not only helping students understand the implications of their personal digital footprint, but to also use their knowledge of the ever-growing digital world as a force for good.


10 Important Things to Add to Your School’s Website

Do you have a few extra minutes? Here are 10 important things you can update on your school website this weekend: Don’t bother with a generic form on your contact page. On the other hand, do include a link to your online enquiry…
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Education and Technology

Addressing the M Word

Gain insight on what the millennial generation needs before they’ll engage with your school’s needs. “How do you get millennial donors and alumni to actually participate? Not just give, but also participate?” It’s a fair question, and one I get…
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School Marketing Uncategorized

Listening in a Mobile World

How to stay present during conversations. We all probably like to think we’re a good listener. After all, we wouldn’t be able to interact with families, manage school operations, and spend time with students if we weren’t able to listen, right? As writer G.K. Chesterton once put it—there’s a lot of difference between listening and hearing.

Education and Technology